Social Media Content Strategy with Snippets

Greetings my name is Luis Oscar Maymí de Porfolio, an application to schedule messages to your social networks. In this video I will be explaining one of the most important options of Porfolio, the Snippets.

Snippets are basically folders where you place the messages that you are going to use. Within that folder you can place photos or links to any web page. After creating the snippets you can use them as many times as you need to send or schedule them to your social networks. That is the concept of the Portfolio Snippets. However, I wants to expand a bit more in this video by giving you some tips on how to organize Snippets in different folders.

This is important because organizing folders with a pretty specific title and description will help you find that content more easily in the future. To see the how it works we are going to create a folder in Porfolio.

Frequently asked questions - in this folder you will add all the frequently asked questions that you receive from your clients. In title I can place "Frequently Asked Questions" and in description "Frequently asked questions that we receive from customers of Don Pepe bakery". Now I'm going to choose an icon, a tag and click "Save". To give you an example of a message you can create, we are going to use the website of the baker "Don Pepe Pan". Pepe creates the folder of frequently asked questions in Porfolio and then creates a Snippet with a link to the FAQ section of his website.

With this Don Pepe has a saved message that can send or schedule to social networks as many times as you need. However, in Porfolio we recommend Don Pepe to create several different snippets with photos that contain the question and the answer. For example, a frequent question we see on Don Pepe's page is: What time does your bakery open?

Well, we can create the following graphic design. So we open Photoshop and we are going to create an art with a size of 1200 x 628. This is a bit more technical, so if you need help with your graphic designs, we at Porfolio will be happy to help you. We continue We are going to add a photo and a text with the schedule. Now to get more out of this content we will take the same text and we will change the photo. This is highly recommended to do. Create different types of desings so you can try which one of them brings you the best results.

Now that I have the designs, the next step is to add them to the folder of frequently asked questions in Porfolio. So I upload the photo, then in the message I will add the question and link to Don Pepe's contact page. The link I add so that those who see the post can visit the contact page of Don Pepe in case you need more information. We will do the same with the other photo, but to make the message different I will change the link to go to the other frequently asked questions instead of the contact page. With this I have available content taken from frequently asked questions to schedule as many times as necessary to the social networks of Don Pepe.

With this I finish this video. If you have any question about Porfolio or need help organizing your content to social networks do not hesitate to contact us on our website porfolioapp.com With great joy we will help you. Thank you very much for watching this video. Have an excellent day.